The rumours around the Tory Party are that the campaigning brains want to plan a presidential push around Rishi Sunak. With the party brand in the mud, their search for electoral salvation will mean putting the Prime Minister to the fore – with more interviews, more access, and overall more Sunakism.
The temptation is an obvious one. Ever since he took office, Sunak’s personal ratings have been higher than those of the party he leads. Promoting him is a chance to capitalise on this, and to distance the current incarnation from the chaos of Liz Truss and Boris Johnson. There is, however, one fundamental problem: Sunak can’t campaign.
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